Slab Contrasted Susa 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Firelli' by Typejockeys and 'Clarendon' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, hearty, friendly, punchy, impact, nostalgia, readability, editorial, blocky, bracketed, soft corners, ink-trap feel, compact counters.
This typeface is a heavy slab-serif with broad, sturdy letterforms and prominent, squared serifs softened by gentle rounding and slight bracketing. Strokes are dense and dark, with a subtle stroke modulation that keeps joins from feeling purely geometric. Counters are relatively compact for the weight, and terminals often show small notches and cut-ins that create an ink-trap-like crispness at tight interior corners. Overall spacing and rhythm feel robust and stable, producing strong silhouettes and high impact in short lines.
It performs best in display settings where weight and personality are assets: headlines, posters, labels, and brand marks. The dense color and pronounced serifs make it effective for short text in print or large-format graphics, while the compact counters suggest avoiding very small sizes or crowded layouts.
The tone is bold and assertive with a warm, slightly nostalgic flavor—more approachable than austere. Its chunky slabs and rounded details evoke classic display typography and headline styles that feel dependable, upbeat, and attention-grabbing.
The design appears intended to deliver maximum impact with a classic slab-serif voice, balancing strong structure with softened details for friendliness. It aims for memorable, high-contrast texture in display typography while maintaining clear, readable forms across capitals, lowercase, and figures.
Lowercase forms lean toward single-story, print-oriented shapes (notably the a and g), reinforcing a traditional, editorial display character. Numerals are weighty and highly legible, matching the same slab-seriffed, poster-like presence as the capitals.