Sans Normal Ufdir 13 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, sporty, impactful display, friendly modern, clear geometry, high legibility, rounded, soft corners, geometric, high-impact, clean.
A heavy, rounded sans with clear geometric construction and softened corners throughout. Strokes are sturdy and consistent, with smooth joins and generous curves that keep counters open for the weight. Proportions lean compact in the lowercase with a steady baseline rhythm, while capitals are broad and stable. Numerals are robust and readable, matching the overall rounded, high-ink silhouette.
Well suited to headlines, posters, and short blocks of display copy where its strong weight and rounded forms can carry personality. It can also work effectively for branding, packaging, and signage that needs high visibility with a friendly, contemporary voice.
The tone is upbeat and personable, pairing a strong presence with softened shapes that feel welcoming rather than severe. Its rounded geometry gives it a contemporary, slightly playful character that still reads as straightforward and dependable.
The design appears intended to deliver maximum impact with a softened, approachable finish—combining geometric clarity with rounded terminals to keep the texture smooth and modern at display sizes.
Round forms like C, O, and S stay smooth and evenly weighted, while diagonals in A, V, W, and X remain crisp but not sharp, reinforcing the soft-edged theme. In text, spacing feels even and the dark color builds quickly, producing a confident block of copy at larger sizes.