Sans Normal Omger 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Kardinal' by Ani Dimitrova, 'Akagi' and 'Akagi Pro' by Positype, 'Akwe Pro' by ROHH, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, direct, punchy, impact, clarity, modernity, approachability, rounded, geometric, heavy, compact, clean.
A heavy, rounded sans with clean, continuous curves and a solid, even stroke that keeps counters open despite the dense weight. The letterforms lean geometric overall, with circular bowls, smooth joins, and minimal modulation; terminals are mostly flat or gently softened rather than sharply cut. Proportions feel compact in places, with sturdy verticals and broad curves that create a strong, dark texture in text. Lowercase forms show simple, workmanlike construction (single-storey a and g), and numerals are robust and highly legible with large, straightforward shapes.
Best suited to display roles where strong emphasis is desired, such as headlines, posters, brand marks, packaging, and short UI or signage labels. The large, open counters and simplified lowercase also make it effective for punchy callouts and marketing copy at moderate-to-large sizes.
The tone is assertive and contemporary, combining a friendly roundness with a strong, no-nonsense presence. It reads as approachable but emphatic, giving headlines a confident, energetic voice without looking ornamental or delicate.
The design appears intended to deliver maximum impact with a friendly geometric voice: a bold, contemporary sans that stays clean and readable while projecting confidence in prominent, attention-grabbing applications.
In running text at large sizes, the weight produces high impact and a tight, cohesive rhythm. Round letters (O, C, G, e) anchor the style, while diagonals (V, W, X, Y) stay crisp and stable, helping maintain clarity in bold settings.