Sans Normal Likij 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type; 'FF Sanuk', 'FF Sanuk Big', and 'FF Sanuk Round' by FontFont; 'Jali Greek' and 'Jali Latin' by Foundry5; and 'Roihu' by Melvastype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, confident, sporty, friendly, lively, contemporary, impact, emphasis, visibility, modernity, approachability, oblique, compact, soft corners, punchy, rounded.
A heavy, oblique sans with compact proportions and large, open counters. The strokes are low-contrast and cleanly terminated, with subtly rounded joins that keep the bold weight from feeling harsh. Curves are broadly circular and generous, while straight strokes maintain a steady rhythm; diagonals in forms like N, V, W, and X read strong and stable. The lowercase shows a single-storey a and g, a short-shouldered r, and a straightforward, geometric construction that stays legible at display sizes.
This font performs best in bold, high-impact contexts such as headlines, posters, brand marks, and packaging where an energetic italic voice is desired. It can also work for short UI labels or callouts when strong emphasis is needed, though the dense weight suggests using it sparingly for longer reading.
The overall tone is energetic and approachable, with an assertive slant that adds motion and emphasis. It feels contemporary and pragmatic rather than refined, projecting a confident, sporty friendliness well-suited to attention-grabbing headlines.
The design appears intended to deliver a modern, bold italic sans that combines geometric clarity with a friendly softness. Its emphasis on strong curves, simple construction, and assertive slant suggests a focus on high visibility and energetic branding.
The numerals are sturdy and highly visible, with simple, rounded shapes that match the letterforms. Spacing appears designed for impact in larger settings, with a solid, billboard-like texture in paragraphs and headlines alike.