Sans Normal Bokem 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Demoise Sans Serif' by Maculinc (names referenced only for comparison).
Keywords: ui text, wayfinding, branding, editorial, presentations, clean, modern, neutral, friendly, clarity, versatility, modernity, neutral voice, geometric, rounded, open apertures, crisp, even rhythm.
A clean, geometric sans with broadly circular bowls and smooth, low‑contrast strokes. Curves are round and steady, terminals are mostly straight-cut, and joins stay crisp without calligraphic swelling. Uppercase forms read simple and constructed (notably the round O/Q and wide, open C/G), while lowercase maintains a compact, straightforward structure with a two-storey g and single-storey a. Overall spacing and stroke weight feel even, producing a calm, consistent texture in paragraphs and at display sizes.
Works well for UI and product text where even color and clear letterforms matter, and it scales comfortably into headings and signage thanks to its simple geometry. It also suits contemporary brand systems and editorial layouts that want a neutral sans with a slightly warm, rounded feel.
The tone is modern and matter-of-fact, with a friendly softness coming from the rounded geometry. It feels impartial and utilitarian rather than expressive, suitable for interfaces and contemporary branding that want clarity without austerity.
Designed to be a dependable, general-purpose sans with geometric underpinnings and an emphasis on clarity. The restrained details and even rhythm suggest an intention to perform consistently across both short labels and longer reading passages.
Figures are clear and contemporary with round forms (notably 0/8/9) and simple construction. The uppercase Q uses a short, angled tail, and several letters show open apertures that help maintain legibility in continuous text.