Sans Superellipse Guluv 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Flexo' and 'Flexo Soft' by Durotype, 'Nusara' by Locomotype, and 'Ranelte' by insigne (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, confident, friendly, modern, sturdy, straightforward, clarity, impact, simplicity, utility, accessibility, compact, geometric, monolinear, rounded corners, blocky.
The design is a heavy, geometric sans with rounded-rectangle (superellipse-like) construction in its curves and counters. Strokes are monolinear with blunt terminals and minimal modulation, creating a solid, even color in text. Proportions feel compact and sturdy, with open, simplified forms and smoothly rounded corners that soften the otherwise blocky structure; the result is clean, modern, and highly legible at larger sizes.
It is well suited to headlines, subheads, posters, signage, and UI elements where a strong, clean voice is needed. The sturdy letterforms and consistent texture also make it effective for branding, packaging, and short-to-medium display text, especially when a modern, friendly geometric feel is desired. For long-form small text it will be most comfortable when given ample size and spacing due to its dense, emphatic color.
This typeface conveys a confident, forthright tone with a friendly edge. Its rounded geometry keeps it approachable, while the dense weight and steady rhythm make it feel assertive and dependable. Overall it reads as contemporary and practical rather than delicate or ornamental.
The font appears designed to deliver high-impact communication with straightforward readability. Its superellipse-based rounding suggests an intention to balance a strong, graphic presence with a softer, more approachable personality. The simplified shapes and consistent stroke behavior point to a utility-first design aimed at dependable reproduction across common contexts.
Round letters and bowls tend toward squarish curves with softened corners, and counters often read as rounded rectangles, reinforcing a cohesive superellipse theme. Diagonals and joins are kept simple and sturdy, contributing to a robust, no-nonsense rhythm in both the glyph grid and the paragraph sample.