Sans Normal Orbis 14 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Frutiger' and 'Frutiger Next Paneuropean' by Linotype, and 'Fact' and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, punchy, clean, impact, clarity, modernity, approachability, simplicity, rounded, geometric, blocky, compact, sturdy.
A heavy, rounded sans with broad strokes and smooth, geometric curves. Counters are relatively small and apertures tend toward closed, giving the face a dense, compact texture at display sizes. Terminals are clean and mostly squared off, while bowls and shoulders stay circular and even, creating a consistent rhythm across uppercase, lowercase, and figures. Numerals share the same robust, simplified construction for strong visual parity with the letters.
Best suited to headlines, posters, and campaign graphics where strong weight and compact counters help text hold up at a distance. It also fits branding, packaging, and signage systems that need a modern, friendly voice with high visual impact.
The overall tone is bold and straightforward, projecting confidence and immediacy without feeling sharp or aggressive. Rounded geometry and steady stroke endings add a friendly, contemporary feel that reads as approachable and modern.
The font appears designed to deliver maximum presence with minimal stylistic distraction: a geometric, rounded sans optimized for bold statements and clear, contemporary branding. Its consistent curves and sturdy proportions suggest an emphasis on uniformity and recognizability across a wide range of display applications.
The design favors solid silhouettes over open apertures, which increases impact in headlines but can reduce interior clarity in tightly set or very small text. Uppercase forms read especially stable and sign-like, while lowercase maintains a simple, sturdy structure suited to short bursts of copy.