Sans Normal Efrok 14 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Matt' by Fontfabric (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, packaging, modern, clean, friendly, airy, casual, approachability, clarity, contemporary tone, smooth rhythm, editorial utility, rounded, humanist, open counters, soft terminals, slanted.
A slanted sans with rounded, ellipse-driven construction and smoothly modulated curves. Strokes stay even and clean, with soft, slightly tapered terminals and generous apertures that keep counters open. Proportions lean toward wide, circular bowls (notably in O/Q and the lowercase rounds), while straight strokes remain lightly angled to reinforce the italic rhythm. The lowercase shows a single-storey a and g, a simple i/j with round dots, and an overall smooth, contemporary texture with comfortable spacing.
This font suits interfaces, product branding, and editorial layouts where a light, contemporary italic voice is needed without sacrificing clarity. It works well for short to medium passages, pull quotes, and headings that benefit from a smooth, rounded texture and an energetic slant.
The overall tone is modern and approachable, pairing a crisp, contemporary feel with a relaxed italic motion. Rounded shapes and open forms keep it friendly and legible, while the consistent slant adds energy without becoming aggressive or overly stylized.
The design appears intended to provide a clean, contemporary italic sans with rounded geometry and open readability. Its consistent slant and soft terminals suggest a focus on creating an approachable, versatile voice for modern communication.
Figures follow the same rounded, monoline logic as the letters, with soft curves and a coherent italic slant. The Q has a subtle tail and the bowls across capitals and lowercase feel consistently circular, giving text a gentle, flowing cadence.