Sans Normal Amley 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Segoe UI' by Microsoft Corporation, 'Infoma' by Stawix, and 'URW Form' and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, clean, modern, neutral, friendly, utilitarian, everyday readability, functional clarity, modern neutrality, geometric, rounded, even rhythm, open counters, high legibility.
This sans shows clean, largely geometric construction with round bowls and smooth curves paired with straight, steady stems. Stroke thickness is consistent and edges are crisp, giving the letterforms a solid, even color in text. Proportions feel balanced and contemporary, with open apertures and generous internal counters that keep shapes clear at a range of sizes. Numerals align stylistically with the letters, maintaining the same straightforward, uncluttered forms.
It suits interface copy, dashboards, and product surfaces where clarity and consistency are priorities. The even texture also works well for editorial layouts, reports, and presentations, while the clean geometry can support contemporary branding and straightforward signage.
The overall tone is modern and matter-of-fact with a mild friendliness coming from the round forms and open spacing. It reads as approachable and neutral rather than expressive, making it feel dependable and easy to use across many contexts.
The design appears intended as a general-purpose sans with a geometric foundation, prioritizing clear forms and steady typographic color for comfortable reading and broad utility.
In the sample text, the font maintains an even rhythm and stable baseline, with clear differentiation between similarly shaped glyphs. The punctuation and numerals appear consistent in weight and presence, supporting continuous reading without drawing attention to individual characters.