Sans Normal Asniw 17 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Acherus Feral' by Horizon Type, 'Belloria' and 'Monni' by Matt Chansky, and 'Foundry Context' by The Foundry (names referenced only for comparison).
Keywords: ui text, web content, editorial, presentations, signage, clean, modern, neutral, friendly, efficient, versatility, clarity, neutrality, modernity, readability, geometric, open counters, high legibility, crisp, minimal.
This sans serif features clean, monolinear strokes with rounded, geometric construction and smooth curve joins. Letterforms show open apertures and generous counters, keeping texture even in paragraphs. Terminals are mostly straight or softly rounded, with a straightforward, low-contrast rhythm and restrained proportions that stay consistent from caps through lowercase and numerals.
It performs well for interface labels, web and app typography, and general editorial text where consistent rhythm and clarity matter. The straightforward shapes also suit presentations, product communication, and signage systems that benefit from a neutral, easily scanned sans.
The overall tone is modern and matter-of-fact, with a friendly clarity that feels approachable rather than clinical. Its tidy geometry and calm spacing give it a contemporary, utilitarian voice suited to everyday communication.
The design appears intended as a versatile, general-purpose sans: unobtrusive in body text, crisp in headings, and dependable across a wide range of sizes. Its geometric underpinning and open forms suggest an emphasis on clarity, consistency, and contemporary simplicity.
Uppercase forms read as simple and stable, while lowercase shapes remain highly legible due to open bowls and clear differentiation between similar characters. Numerals are clean and uncomplicated, aligning visually with the same geometric logic as the letters.