Slab Normal Vija 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, branding, sturdy, traditional, bookish, friendly, readability, versatility, print tone, approachability, utility, slab serif, bracketed serifs, soft corners, open counters, moderate aperture.
A sturdy slab serif with gently bracketed, blocky serifs and low stroke contrast. The outlines feel slightly softened, with rounded joins and terminals that keep the texture warm rather than rigid. Proportions are broadly readable and conventional, with open counters and clear forms; spacing and rhythm produce an even, text-ready color. Numerals and capitals sit confidently with a slightly robust, printed-page presence.
Well suited for body copy and longer reading in editorial settings, including books, magazines, and reports. It also performs well in headlines and branding that want a traditional slab-serif voice without looking overly decorative.
The overall tone is classic and dependable, evoking familiar book and newspaper typography. Its soft, blunt serifs add a friendly, approachable character while still feeling authoritative and grounded.
Likely designed as a practical slab serif for everyday typography, prioritizing clarity, consistency, and a warm printed feel. The softened slab details suggest an aim to balance sturdiness with approachability across both text and display sizes.
The lowercase shows a straightforward, workmanlike construction with clear differentiation between similar shapes, supporting long-form readability. The slab treatment is consistent across the alphabet, giving headings and paragraphs a cohesive, steady texture.