Sans Normal Mobej 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Galimer' by OneSevenPointFive, 'Karibu' by ROHH, 'Meutas' by Trustha, and 'Dillan' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, punchy, retro, loud, impact, approachability, display clarity, retro flavor, rounded, chunky, soft corners, compact counters, bulky.
A heavy, rounded sans with broad proportions and a compact, blocky footprint. Strokes are uniform and blunt-ended, with softly curved joins that keep corners from feeling sharp. Counters are relatively small and tight, giving letters a dense, poster-ready color on the page; rounded forms like O, C, and G read as squarish ovals rather than perfect circles. The lowercase shows simplified, sturdy shapes (single-storey a and g) with short ascenders/descenders and a consistent, low-detail construction that favors solidity over delicacy.
Best suited to headlines and display settings where its dense shapes can create immediate impact—posters, storefront or event signage, packaging, and bold brand marks. It can also work for short, high-contrast UI labels or social graphics where a friendly but forceful tone is desired, while longer paragraphs may feel visually heavy due to the compact counters.
The overall tone is bold and approachable, with a casual, slightly retro flavor. Its chunky curves and compact counters create a cheerful, attention-grabbing voice that feels more fun than formal, and more expressive than neutral.
The design appears aimed at delivering maximum presence with a friendly, rounded geometry—prioritizing a strong silhouette, simple construction, and a cohesive, chunky rhythm for attention-driven typography.
The figures are built to match the heavy, rounded rhythm of the letters, with thick interiors and strong silhouette clarity. In text, the weight and tight counters produce a strong typographic “ink” presence, making spacing and line breaks feel impactful and deliberate.