Sans Normal Tumaz 3 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, sporty, modern, impact, clarity, presence, headline, chunky, dense, rounded, compact apertures, blunt terminals.
The design is a heavy, rounded sans with compact apertures and substantial, even-looking strokes that create a strong silhouette. Curves are generous and smooth, and terminals tend to feel blunt and solid, producing a dense, poster-ready texture in text. Counters are relatively tight in several letters, contributing to a dark, impactful color on the page, while the proportions stay stable and upright for clear alignment in headlines.
It works especially well for headlines, posters, and large-format messaging where a dense, high-impact word shape is desirable. The sturdy forms suit branding, packaging, and sports or entertainment graphics, as well as UI moments like hero banners, section headers, and badges where emphasis is needed. It is less suited to long text at small sizes due to its heavy texture and tighter internal spaces.
This typeface feels confident, punchy, and assertive, with a friendly undercurrent from its rounded construction. The overall tone is bold and attention-grabbing, leaning toward sporty and contemporary rather than formal or delicate. Its heavy presence gives it a straightforward, no-nonsense voice that still reads approachable.
The font appears designed to maximize visual impact at display sizes while maintaining straightforward, contemporary legibility. Its rounded geometry and strong weight suggest an intention to feel friendly and modern, but still authoritative and highly noticeable in a layout.
In running text, the heavy weight creates a strong typographic color and a compact rhythm, with rounded bowls and sturdy verticals dominating the texture. Numerals are similarly bold and blocky, matching the overall mass and making them effective for large, attention-oriented number settings.