Sans Superellipse Habup 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dic Sans' and 'Macho Modular' by CAST and 'Allotrope' by Kostic (names referenced only for comparison).
Keywords: headlines, branding, packaging, signage, ui labels, friendly, modern, confident, approachable, clean, approachability, clarity, modern branding, strong impact, rounded, soft corners, geometric, even color, open counters.
A heavy, rounded sans with soft-cornered geometry and broadly consistent stroke thickness. Curves are built from superellipse-like shapes, producing smooth, slightly squared rounds in letters like O/C/G and in the bowls of B/P/R. Terminals are clean and mostly blunt, with minimal modulation and a steady, even typographic color. Proportions lean wide and stable, with generous counters and clear interior space; the lowercase shows a single-storey a and g, reinforcing a simplified, contemporary construction.
Best suited to headlines, logos, and brand systems that need a strong presence with a friendly edge. The sturdy letterforms and open counters support clear reading in short texts, making it effective for signage, packaging, and prominent UI labels where clarity and warmth are both desirable.
The overall tone is friendly and contemporary, pairing a sturdy weight with softened shapes that reduce severity. It feels confident and utilitarian without becoming harsh, giving text a welcoming, accessible character that still reads as modern and designed.
The design appears intended to deliver a contemporary geometric sans with softened superellipse curves, balancing strong impact with approachable personality. Its simplified lowercase structures and steady stroke behavior suggest an emphasis on clarity, consistency, and modern brand versatility.
Round forms appear subtly squarish rather than perfectly circular, which adds a distinctive, structured softness. Numerals are robust and highly legible at display sizes, with clear silhouettes and minimal embellishment.