Sans Normal Okmej 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Flaco' by Letter Edit, 'Kartika' and 'Mangal' by Microsoft Corporation, and 'Nu Sans' by Typecalism Foundryline (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, straightforward, clarity, impact, modernity, versatility, geometric, rounded, sturdy, crisp, open counters.
A heavy sans with broadly geometric construction and rounded curves, combining circular bowls with straight-sided stems and clean, squared terminals. Proportions are even and compact, with wide, open counters and a steady rhythm that stays consistent from capitals through lowercase. The lowercase shows single-storey forms (notably the a and g) and short, functional joins, while diagonals in letters like V, W, X, and Y are sharp and stable. Numerals are similarly robust and simple, with clear, uncluttered silhouettes that hold their shape at large sizes.
This font is well suited to display roles such as headlines, posters, and brand marks where a strong, clean voice is needed. The open counters and straightforward shapes also make it effective for short UI labels, wayfinding, and packaging text where quick recognition matters.
The tone is modern and confident with a friendly, approachable clarity. Its solid weight and simple geometry feel practical and contemporary, leaning more utilitarian than expressive while still reading as welcoming rather than harsh.
The design appears intended to deliver maximum clarity and impact through simple, geometric forms and consistent stroke behavior. It prioritizes legibility and presence, aiming for a contemporary, no-nonsense look that remains approachable across a range of prominent applications.
Round letters (O, C, G, Q) read smoothly and evenly, while straight letters (E, F, H, I, L, T) keep a crisp, architectural feel. The overall color on the page is dense and uniform, supporting strong emphasis and high-impact settings without relying on decorative details.