Sans Superellipse Hamuk 5 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Gomme Sans' by Dharma Type and 'Mercurial' by Grype (names referenced only for comparison).
Keywords: headlines, branding, signage, posters, packaging, confident, modern, technical, clean, friendly, impact, clarity, modernity, approachability, geometric, rounded, blocky, compact, contemporary.
A heavy, geometric sans with broad proportions and rounded-rectangle construction in its bowls and counters. Strokes are monolinear with minimal contrast, terminals are clean and mostly squared-off, and curves read as superelliptical rather than purely circular. The overall rhythm is steady and compact, with sturdy joins and generous interior space that keeps letters open at display sizes. Numerals and capitals share the same robust, engineered feel, producing a consistent, high-impact texture in text.
Best suited for headlines, logos, and brand systems that need a strong, modern voice. It will also work well for signage and packaging where high visibility and a clean, engineered silhouette are important. In longer text, it functions most naturally at larger sizes where its weight and width can breathe.
The tone is assertive and contemporary, balancing a utilitarian, technical clarity with softened corners that keep it approachable. Its weight and width give it a bold presence suited to attention-grabbing communication without feeling overly sharp or aggressive.
Likely designed to deliver a contemporary, high-impact sans built from softened geometric shapes—pairing strong presence with friendly, rounded structure for versatile display-driven typography.
Round letters (like O/Q) feel more like rounded rectangles, and the lowercase shows straightforward, simplified forms that prioritize solidity and uniformity. The overall impression is stable and legible, with a distinctly modern, constructed geometry.