Sans Normal Okmir 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATC Arquette' by Avondale Type Co. and 'Goga' by Narrow Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, modern utility, approachability, geometric, rounded, solid, crisp, open.
This typeface is a sturdy geometric sans with rounded bowls, smooth curves, and consistently thick strokes. Letterforms are built from clear circular and rectangular components, with minimal stroke modulation and clean joins. Counters are open and generous for a heavy style, and terminals read mostly blunt or gently softened rather than sharply tapered. The lowercase uses single-storey a and g, a compact, straightforward r, and a short, functional t, giving the text a contemporary, utilitarian rhythm. Numerals are simple and highly legible, with wide, even forms and stable proportions across the set.
It performs best where strong, clean letterforms are needed: headlines, posters, branding systems, packaging, and signage. The open counters and straightforward shapes also make it suitable for short UI labels or navigation text when a firm, contemporary emphasis is desired.
The overall tone is modern and friendly, with a confident, no-nonsense presence. Its rounded geometry and open shapes keep it approachable, while the dense color on the page feels assertive and contemporary. The result is a clean, upbeat voice suited to clear messaging rather than delicate nuance.
The design appears intended as a geometric, high-impact sans for modern communication, prioritizing legibility, consistency, and a friendly neutrality. It aims to provide a robust typographic voice that feels current and versatile across brand and display applications.
In text, the spacing and uniform stroke energy create a strong typographic color that holds up well at display sizes. The shapes favor clarity over personality-driven quirks, with a consistent, system-like construction across caps, lowercase, and figures.