Sans Normal Apgus 22 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Lader' by Groteskly Yours, 'Giriton' by Hazztype, 'Madani' and 'Madani Arabic' by NamelaType, 'Flogotop' by Smartfont, 'TT Commons Classic' by TypeType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, friendly, modern, neutral, approachable, clarity, versatility, neutrality, modernity, approachability, rounded, geometric, crisp, open, even.
A clean, rounded sans with geometric construction and smooth circular curves paired with straight, even strokes. Letterforms show open apertures and generous counters, with a consistent rhythm and tidy spacing that keeps text looking calm and stable. Terminals are mostly clean and squared-off, while bowls and rounds stay soft and symmetrical; the overall impression is balanced and legible from display sizes down into text.
Works well for UI and product copy where clarity and steady rhythm matter, as well as for headings in editorial and marketing layouts that benefit from a clean, contemporary voice. The rounded geometry also suits signage and presentation typography where quick recognition and a friendly tone are helpful.
The tone is modern and approachable, with a friendly neutrality that avoids feeling either overly technical or overly casual. Its rounded geometry gives it a mild warmth, making it feel suitable for everyday interface and brand communication without drawing undue attention to itself.
Likely designed to be a dependable, general-purpose sans with a geometric, rounded character—prioritizing clear forms, consistent spacing, and an even typographic color across longer passages.
Round characters (like O/C/G and the numeral forms) feel especially smooth and consistent, reinforcing the geometric backbone. Lowercase shapes read clearly with straightforward construction, and the overall texture in paragraphs is even and unobtrusive.