Sans Normal Asmud 10 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, clean, modern, neutral, friendly, confident, versatility, clarity, modernity, usability, geometric, rounded, open counters, high legibility, minimal.
A clean sans with a geometric foundation and subtly rounded joins that keep the forms friendly rather than stark. Strokes are even and steady, with smooth circular curves in letters like C, G, O, and S, and crisp straight terminals in E, F, and T. The lowercase shows a single-storey a and g, open apertures, and generous counters that maintain clarity at text sizes. Overall proportions feel balanced and contemporary, with tidy spacing and a consistent rhythm across letters and numerals.
Well-suited for interface typography, product labels, and general-purpose branding where clean readability is essential. It also performs reliably in editorial layouts and signage, delivering a stable, modern texture in both short headings and continuous text.
The tone is modern and matter-of-fact, projecting clarity and approachability without feeling casual. Its rounded geometry adds a mild warmth, while the disciplined construction keeps it professional and dependable.
Designed as a versatile, do-it-all sans that prioritizes clarity, consistency, and a contemporary geometric feel. The aim appears to be broad usability across digital and print settings while keeping the voice neutral and accessible.
The numerals follow the same geometric logic as the letters, with rounded shapes and straightforward construction that reads well in running text and UI contexts. Diagonal forms (V, W, X, Y, and k) are clean and direct, supporting a crisp, contemporary texture in headlines and short copy.