Sans Normal Amdir 1 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, editorial text, signage, branding, presentations, modern, neutral, clean, friendly, utilitarian, versatility, legibility, system use, clarity, neutral voice, geometric, rounded, monoline, open counters, high legibility.
This is a monoline sans with broadly geometric construction and softened, rounded curves. Capitals are clean and steady with simple joins and largely uniform stroke thickness, while lowercase forms keep open counters and straightforward terminals. Proportions feel balanced rather than condensed or extended, with ample interior space in letters like o, e, and a, supporting clarity at text sizes. Numerals are simple and consistent, matching the overall rhythm and stroke behavior of the letters.
It works well for interface copy, dashboards, and product surfaces where clarity and an even typographic color are priorities. The straightforward shapes also suit editorial subheads, wayfinding, and general-purpose branding systems that need a modern, unobtrusive voice.
The tone is contemporary and matter-of-fact, with a calm, approachable neutrality. Its rounded geometry keeps it from feeling harsh or technical, making it suitable for designs that need clarity without looking rigid.
The design appears intended as a versatile everyday sans that prioritizes legibility and consistency across a wide range of sizes. Its geometric foundation and restrained detailing suggest a focus on modern, system-friendly typography that remains approachable in longer reading settings.
Round letters (C, G, O, Q) read smoothly and evenly, and the diagonal-heavy shapes (V, W, X, Y) maintain a crisp, consistent presence. Overall spacing and letterfit appear even in the sample text, producing a stable color on the line.