Sans Normal Logan 12 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Sole Sans' by CAST, 'Siro' by Dharma Type, 'FF Good' by FontFont, 'Prelo Pro' by Monotype, 'PF Beau Sans Pro' by Parachute, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, playful, punchy, impact, motion, bold branding, display emphasis, friendly strength, rounded, compact, oblique, chunky, soft corners.
This typeface is a heavy, oblique sans with compact proportions and rounded, softened corners. Strokes are thick and even, with smooth curves and only minimal modulation, producing a solid, blocky color on the page. Counters are relatively small and apertures are somewhat tightened, which increases impact in display sizes. The slant is consistent across caps, lowercase, and figures, giving the design a forward-leaning rhythm and a slightly condensed feel without appearing narrow.
Best suited for headlines and short bursts of text where the heavy weight and oblique stance can do the work—posters, sports and event branding, packaging, and punchy marketing callouts. It can also serve in logos or wordmarks that benefit from a forward-leaning, high-impact sans. In longer passages or small sizes, the tight counters may reduce clarity compared with lighter, more open designs.
The overall tone is energetic and assertive, with a sporty, poster-ready presence. Rounded shapes keep it approachable and slightly playful, while the strong weight and steady slant add urgency and motion. It reads as contemporary and action-oriented rather than formal or restrained.
The design appears intended to deliver maximum impact with a sense of motion, combining a strong, compact structure with rounded geometry for approachability. Its consistent slant and thick, even strokes suggest a focus on attention-grabbing display typography that remains clean and modern.
The design favors bold silhouettes and sturdy joins, making it particularly effective where quick recognition and strong contrast against backgrounds are needed. The numerals match the same chunky, italicized construction, helping mixed alphanumeric settings feel cohesive.