Sans Normal Kiduf 10 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Pragmatica' by ParaType and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, dynamic, impact, motion, modernity, clarity, oblique, geometric, rounded, clean, sturdy.
A slanted, heavy sans with rounded, geometric construction and smooth curves throughout. The strokes are uniform in thickness with generous, open counters and a clean, contemporary skeleton. Letterforms feel horizontally generous, with broad bowls and a steady rhythm that stays consistent from caps to lowercase. Terminals are mostly blunt and straightforward, and the numerals share the same sturdy, streamlined presence.
Best suited to headlines, short statements, and brand marks where impact and motion are desirable. It performs well in sports and lifestyle contexts, packaging, and promotional materials, and can also work for UI highlights or section headers when you want a strong, modern emphasis.
The overall tone is assertive and energetic, with an athletic, forward-leaning momentum. It reads as contemporary and confident—designed to feel fast, strong, and attention-getting rather than delicate or formal.
The design appears intended to deliver a bold, contemporary sans voice with a built-in sense of speed. Its rounded geometry and uniform stroke weight prioritize clarity and punch, aiming for high visibility and a confident, modern aesthetic.
The oblique angle is prominent and consistent, giving lines of text a continuous rightward drive. Round letters like O/C/G and the bowls in B/P/R appear full and smooth, while diagonals (V/W/X/Y/Z) contribute to a crisp, punchy texture at larger sizes.