Sans Normal Kider 17 is a bold, wide, low contrast, italic, tall x-height font visually similar to 'Cendra' by Locomotype and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, energetic, impact, motion, clarity, modernity, attention, oblique, geometric, rounded, clean, sturdy.
This typeface is a heavy, oblique sans with rounded, geometric construction and very uniform stroke weight. Letterforms are wide-set with open apertures and smooth curves, giving the shapes a sturdy, even color in text. Terminals are clean and mostly straight-cut, while bowls and counters stay generously sized for clarity. The overall rhythm is forward-leaning and expansive, with consistent proportions across uppercase, lowercase, and numerals.
This font is well suited to headlines, posters, and prominent interface or campaign typography where a strong, dynamic presence is needed. It can also work effectively in branding and packaging, especially for contemporary or sport-adjacent identities. In longer settings it performs best at moderate sizes where its weight and slant remain comfortable to read.
The forward slant and broad stance create an energetic, purposeful tone that feels contemporary and action-oriented. Its bold presence reads as confident and straightforward, with a friendly edge from the rounded curves. The result is a modern, sporty voice that draws attention without relying on ornament.
The design appears intended to deliver a modern, assertive sans that emphasizes motion and impact through an oblique stance and broad proportions. It prioritizes clear, geometric forms and consistent stroke behavior to maintain legibility while still feeling bold and energetic.
Uppercase forms feel stable and architectural, while the lowercase maintains legibility through open counters and simple, familiar silhouettes. Numerals match the same broad proportions and smooth curves, keeping the set visually cohesive in mixed text and data. At larger sizes the uniform stroke and oblique angle become a distinctive graphic feature.