Sans Normal Kidem 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Hando' and 'Hando Soft' by Eko Bimantara, 'Alfabet' by Machalski, 'Ordina' by Schriftlabor, 'Amsi Grotesk' by Stawix, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, modern, confident, energetic, clean, impact, motion, clarity, modernity, oblique, geometric, rounded, compact, punchy.
A bold, oblique sans with a clean, geometric skeleton and rounded curves. Stroke modulation is minimal, with uniform weight and crisp terminals that stay smooth rather than calligraphic. Capitals are broad and stable, with generous bowls and open counters; diagonals (A, V, W, X, Y) create a strong forward-leaning rhythm. Lowercase forms are compact and sturdy, with simple construction and consistent spacing that reads as contemporary and functional.
Best suited for attention-grabbing headlines, posters, and brand marks where an energetic oblique voice helps communicate speed and impact. It also works well on packaging and sporty or tech-leaning identity systems, especially when set at larger sizes where its broad shapes and tight rhythm can read as bold and contemporary.
The overall tone is assertive and fast, with a forward-leaning stance that suggests motion and urgency. Its heavy, simplified forms feel contemporary and pragmatic, giving headlines a confident, no-nonsense character.
The design appears intended to deliver a modern, high-impact sans with a sense of forward motion, prioritizing clarity and punch over delicate detail. Its geometry and uniform weight aim for consistent, repeatable shapes that feel contemporary and versatile in display contexts.
Round letters (O, C, G, Q) appear well-balanced and fairly open, while flat-sided structures (E, F, T, L) emphasize a clean, engineered feel. Numerals match the letterforms in weight and slant, supporting a cohesive, display-forward texture in mixed alphanumeric settings.