Sans Normal Bulaw 18 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Metro Nova' and 'Metro Office' by Linotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, clean, neutral, modern, friendly, straightforward, versatility, clarity, modernization, legibility, geometric, open apertures, balanced, crisp, monoline.
A clean, monoline sans with largely geometric construction and smooth, even curves. Uppercase forms are simple and stable with circular bowls (C, O, Q) and straight-sided stems, while the lowercase maintains a balanced, readable rhythm with open apertures and modest stroke modulation. Terminals are mostly squared-off, counters are generous, and the overall spacing feels even, producing a crisp texture in continuous text. Numerals are clear and uncomplicated, with rounded shapes (0, 8, 9) that match the letterforms’ calm geometry.
It works well for UI and product typography where clear shapes and even texture support fast scanning. The straightforward forms also suit general editorial layouts, wayfinding and signage at moderate sizes, and clean presentation or brand-support materials where neutrality is an asset.
The tone is modern and neutral, with a friendly clarity rather than overt personality. Its simplicity and measured proportions give it an approachable, utilitarian feel suited to contemporary interfaces and general-purpose communication.
The design appears intended as a versatile, contemporary sans optimized for clarity and consistency across mixed-case text. Its restrained detailing and geometric skeleton suggest a focus on everyday usability over expressive display styling.
Round letters stay close to true circles, while diagonals (V, W, X, y) are clean and sharply defined, adding structure without becoming angular or aggressive. The lowercase ‘g’ appears single-storey, reinforcing an informal, contemporary voice in longer passages.