Sans Normal Wedez 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Biennale' by Latinotype, and 'Morph' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, social ads, friendly, playful, modern, approachable, soft, impact, approachability, simplicity, clarity, cheerful tone, rounded, chunky, compact, high-ink, bubbly.
A very heavy, rounded sans with smooth, inflated forms and consistently softened corners. Strokes are thick and even, with generous internal curves and relatively small counters that keep the color dense. Terminals are blunt and rounded rather than sharply cut, and curves (C, S, O) feel circular and stable. Lowercase forms are simple and sturdy with single-storey a and g, a compact ear on r, and a short crossbar on t; the numerals are similarly bulbous and open, designed to read clearly at display sizes.
Best suited to headlines, short statements, logos, and packaging where a strong, friendly presence is needed. It will also work well for social graphics and signage that benefit from high impact and simple letterforms, especially at medium-to-large sizes.
The overall tone is friendly and confident, leaning playful without becoming novelty. Its soft geometry and heavy weight create an inviting, upbeat voice that feels contemporary and informal, with a touch of cartoonish warmth.
The design appears intended to deliver maximum impact with a soft, approachable personality—combining geometric roundness with very heavy stroke weight for bold messaging that remains personable rather than aggressive.
Round characters show careful optical balancing, with slightly tightened apertures and compact counters that reinforce a bold, poster-ready texture. The heavy punctuation-like dots on i/j and the broad bowls on b/d/p/q contribute to strong recognition at a glance, while the dense spacing suggests it will prefer a bit of breathing room in longer lines.