Sans Normal Gubut 14 is a light, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, subheads, posters, packaging, signage, friendly, clean, informal, approachable, casual, compact fit, approachable tone, everyday readability, soft modernity, rounded, soft, airy, open, tall.
A slender, softly rounded sans with a tall, condensed stance and generous internal counters. Strokes are even and smooth, with subtly tapered terminals and a gentle, hand-drawn regularity that avoids rigid geometry. Curves stay open and elliptical (notably in C/O/Q), while verticals and bowls maintain consistent rhythm across uppercase and lowercase. Spacing reads on the roomy side for such a narrow build, supporting clarity in longer lines.
Best suited to headlines, subheads, posters, and short-to-medium text where a narrow footprint and friendly tone are useful. It can work well for packaging, labels, and signage that needs a clean look without looking sterile, especially in airy layouts with comfortable line spacing.
The overall tone is friendly and unpretentious, with a lighthearted warmth that feels more human than mechanical. Its narrow, tall forms give it an economical, modern voice, while the softened terminals keep it from feeling severe. The result is casual and approachable without becoming overtly quirky.
The design appears intended to provide a clean, compact sans that stays approachable through rounded forms and softened terminals. It prioritizes readability and even texture while adding a lightly human, informal character to otherwise straightforward letterforms.
Uppercase shapes lean toward simple, rounded constructions, and numerals follow the same slender, open style for a cohesive texture. In text, the font maintains a smooth, even color with modest emphasis on vertical rhythm, making it feel tidy and consistent at display-to-subhead sizes.