Sans Normal Kenug 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Texicali' by FontMesa, 'Basic Sans' and 'Corporative Sans' by Latinotype, 'Formula Serial' and 'Quebec Serial' by SoftMaker, 'Adelle Sans' by TypeTogether, and 'Genera Grotesk' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, modern, sporty, confident, dynamic, friendly, impact, momentum, clarity, versatility, modernity, slanted, geometric, rounded, clean, compact.
A slanted sans with heavy, even strokes and rounded, geometric construction. Curves are smooth and full (notably in O/C/G), counters are open, and terminals are cleanly cut with minimal modulation. Proportions feel sturdy and slightly compact, with a consistent rhythm across uppercase, lowercase, and figures; diagonals (A/V/W/X/Y) and the angled stroke endings reinforce a forward-leaning, energetic silhouette.
This font works especially well for headlines, short statements, and bold messaging where a sense of motion is desirable. It’s a good fit for branding systems, retail and advertising graphics, and sporty or tech-adjacent visual identities that need a clean, energetic sans for prominent type.
The overall tone is assertive and contemporary, with a brisk, energetic lean that reads as active and confident. Its rounded geometry keeps it approachable rather than severe, balancing punchy emphasis with a friendly, straightforward voice.
The design appears intended as a contemporary italicized workhorse for impactful display typography, combining geometric clarity with a forward-leaning stance for momentum. It prioritizes immediate readability and strong silhouettes for attention-grabbing applications.
Uppercase forms appear wide and stable, while lowercase maintains clear differentiation and a utilitarian, text-ready simplicity. The numerals are strong and legible at display sizes, matching the same rounded, low-friction geometry as the letters.