Print Utbif 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: children’s books, packaging, posters, headlines, craft branding, friendly, casual, playful, approachable, folksy, human warmth, informal clarity, storybook tone, handmade charm, rounded, soft terminals, quirky, lively, bouncy baseline.
A lively, hand-drawn print face with simplified serif-like cues and softly rounded terminals. Strokes show gentle modulation and subtle irregularities that create a natural, written rhythm without breaking legibility. The forms are generally open and generously spaced, with slightly uneven curves and joins that keep the texture organic. Uppercase letters feel sturdy and sign-like, while the lowercase has a more informal, storybook flow with compact bowls and smooth, slightly flared endings.
Well-suited for short-to-medium text where an approachable, handmade feel is desired—such as children’s materials, casual editorial callouts, labels and packaging, event posters, and friendly brand headlines. It can also work for pull quotes and UI microcopy when a softer, human tone is needed, especially at slightly larger sizes.
The overall tone is warm and personable, reading as informal and lightly whimsical rather than formal or technical. Its mild quirks and soft finishing details suggest a human touch, giving text a welcoming, conversational character.
The design appears intended to balance legibility with a casual, hand-rendered personality. It mimics the ease of neat handwriting while maintaining consistent letterforms for dependable reading in headlines and light text settings.
The glyph set shows consistent construction across caps and lowercase, with distinctive numeral shapes and a clear, readable punctuation/figure style in running text. The texture stays even across lines, but the hand-rendered nuances are visible enough to add charm at display sizes.