Sans Normal Iplaj 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'CF Asty' by Fonts.GR, 'Heavitas Neue' by Graphite, 'Gotham' by Hoefler & Co., 'Manifestor' by Stawix, 'TT Norms Pro' by TypeType, 'Glot' and 'Glot Round' by Wordshape, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, chunky, friendly, handmade, cartoonish, impact, approachability, handmade feel, playfulness, informality, rounded, blobby, soft, inked, casual.
A heavy, rounded sans with swollen strokes and softly squared corners, giving each glyph a slightly blobby silhouette. Curves are generous and terminals end in blunt, rounded cuts; counters are compact and often irregular, with a small notch-like aperture in several letters. The stroke edges look subtly uneven, as if drawn with a marker or cut from paper, adding texture without changing the overall solid color. Spacing and widths vary by character, and the lowercase maintains simple, single-storey forms with short ascenders and descenders that keep the overall rhythm compact.
Best suited for short display settings such as headlines, posters, product packaging, and playful branding where a bold, friendly voice is needed. It can also work for large-format labels, signage, and social graphics, but is less appropriate for long passages at small sizes due to its tight counters and heavy color.
The overall tone is upbeat and informal, with a warm, kid-friendly personality. Its puffy shapes and slightly imperfect edges read as handcrafted and approachable, leaning toward cartoon and playful packaging rather than formal typography.
The design appears intended to deliver maximum visual impact with a friendly, handcrafted sensibility—combining rounded, geometric foundations with subtly irregular contours to keep the texture lively and informal.
The dense fill and small internal counters suggest the font will look best when given enough size and breathing room. Round letters like O, Q, and 0 emphasize the soft geometry, while diagonals (V, W, X) retain the same chunky, cushioned feel.