Sans Normal Bunof 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, ui labels, posters, modern, friendly, clean, quirky, approachability, contemporary clarity, subtle distinctiveness, everyday versatility, rounded, geometric, open, crisp, lively.
A clean, rounded sans with gently geometric construction and subtly softened joins. Strokes are even and low-contrast, with open apertures and broad, circular bowls that keep counters clear. Terminals often finish with slight angles or tapered cuts, adding a mild hand-cut character to otherwise simple forms. Uppercase proportions feel steady and contemporary, while the lowercase maintains a readable, straightforward rhythm with a compact, uncluttered texture in text.
It suits brand identities and packaging that need a contemporary, approachable voice, as well as headlines and short subheads where the rounded geometry can be appreciated. In interface contexts it can work well for labels and navigation, especially when a clean sans is needed with a bit more character than a purely neutral workhorse.
The overall tone is modern and approachable, with a small dose of personality coming from the angled terminals and slightly idiosyncratic detailing. It reads as casual-but-designed: friendly enough for consumer contexts, yet restrained enough to stay professional.
The design appears intended to provide a readable, contemporary sans foundation while introducing distinctive personality through angled cuts and gently irregular terminal decisions. The goal seems to be versatility for display and general-purpose text, without drifting into overly strict geometric coldness.
The numerals and capitals present strong, simple silhouettes that hold up well at larger sizes, while the sample text shows a smooth, even color line-to-line. Letterforms stay crisp without becoming rigid, making the design feel lively rather than strictly utilitarian.