Sans Normal Abmor 13 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, editorial, packaging, marketing, modern, clean, friendly, dynamic, neutral, contemporary tone, readable italics, approachable clarity, subtle emphasis, humanist, oblique, soft, open, rounded.
A smooth, oblique sans with gently rounded curves and low-contrast strokes. The design keeps terminals mostly clean and straightforward, pairing circular counters with slightly humanist, calligraphic influence in the joins and curves. Proportions feel balanced and readable, with open apertures and clear distinctions between shapes; rounds stay even and consistent while diagonals maintain a steady slant. Numerals and letters share the same calm rhythm, producing an overall cohesive, contemporary texture in text.
Well-suited for interface copy, product pages, and brand systems that want a clean sans with a sense of momentum. It also performs nicely in editorial subheads, pull quotes, and short-to-medium passages where an oblique voice can add emphasis without sacrificing clarity.
The slanted stance adds motion and a mildly informal tone without becoming playful or decorative. Overall it reads as modern and approachable—more friendly than clinical—while still feeling professional and restrained.
Likely designed as an everyday oblique sans for contemporary communication: straightforward letterforms, soft geometry, and a consistent slant to create a crisp yet approachable typographic tone.
The italic angle is consistent across cases, giving paragraphs a flowing, forward-leaning cadence. Curves remain smooth and geometric-leaning, but with enough warmth in the lowercase to avoid a rigid, engineered feel.