Sans Normal Mykid 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Swiss 721' by Bitstream, 'Bari Sans' by JCFonts, 'Murs Gothic' by Kobuzan, 'Identidad' by Punchform, and 'Nuber' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, friendly, modern, utilitarian, high impact, clear signage, modern branding, geometric simplicity, geometric, blocky, rounded, compact, impactful.
A heavy, geometric sans with broad proportions and a compact internal rhythm. Strokes are consistently thick with minimal modulation, producing solid counters and strong color on the page. Curves are built from simple circular/elliptical forms, while joins and terminals read as clean, blunt cuts with slightly softened edges. Uppercase shapes feel stable and squared-off in their massing, and lowercase forms are straightforward and compact, keeping counters relatively small for a dense, punchy texture. Numerals match the letterforms with round, weighty bowls and simple, closed shapes designed to hold up at large sizes.
Best suited to headlines, short statements, and display settings where strong emphasis is desired. It works well for branding and packaging that need a sturdy, contemporary voice, and for signage where simple forms and high visual weight aid quick recognition. For longer text, it will generally perform better at larger sizes with comfortable tracking to avoid crowding in the counters.
The overall tone is assertive and dependable, with a friendly, no-nonsense modernity. Its bold presence gives it a poster-like energy, while the rounded geometry keeps it approachable rather than harsh. The rhythm feels pragmatic and direct, suited to messages that need immediate clarity and emphasis.
The design appears intended to deliver maximum impact with simple, geometric construction and consistent weight. It prioritizes bold legibility and a cohesive, modern silhouette, aiming for a versatile display workhorse that feels both sturdy and approachable.
Because the counters are tight and the weight is substantial, the type creates a dark, even typographic color that benefits from generous spacing and larger setting sizes. The rounded forms in letters like O/C/G and the full bowls in B/P/R help maintain consistency, while diagonal-heavy letters (K, V, W, X, Y) preserve a crisp, angular contrast against the otherwise rounded system.