Sans Normal Ohbil 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'HD Canton' by HyperDeluxe, 'Neue Rational Standard' by René Bieder, and 'Buvera' by Yukita Creative (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, straightforward, robust, impact, clarity, modernity, versatility, approachability, geometric, rounded, clean, compact, high impact.
A heavy, geometric sans with broad proportions and large, open counters. Curves are built from smooth circular/elliptical forms, while joins and terminals are clean and mostly blunt, giving the letterforms a solid, constructed feel. Strokes are uniform with minimal modulation, and the overall rhythm is even and stable; round letters like O/C/G read as full and balanced, while diagonals (A/V/W/X/Y) are sturdy and not overly sharp. The lowercase is simple and contemporary, with single-storey a and g, a short-shouldered r, and a straightforward t, keeping texture dense and legible at display sizes.
Best suited to headlines, posters, signage, and branding where a bold, modern sans is needed for instant impact. It also works well for packaging and short marketing copy, and can be effective for UI callouts or navigation labels when used with ample spacing.
The font conveys a clear, confident voice with an approachable, contemporary tone. Its weight and generous shapes feel assertive without becoming aggressive, making it well suited to messaging that aims to be direct, practical, and upbeat.
The design appears intended as a high-impact geometric sans for contemporary communication—prioritizing clarity, consistency, and strong silhouette over delicate detail, with a friendly simplicity that holds up well in large-scale applications.
In text, the dense color and wide set create strong presence and fast word recognition. Numerals are sturdy and highly readable, matching the geometric construction of the letters and maintaining consistent visual weight across the set.