Sans Normal Nubuv 18 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Newhouse DT' by DTP Types, 'Afical' by Formatype Foundry, 'CG Triumvirate' and 'Helvetica Now' by Monotype, 'Bassen' by SRS Type, and 'Europa Grotesk SB' and 'Europa Grotesk SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, simplicity, rounded, blocky, geometric, sturdy, compact.
This typeface is a heavy, rounded sans with solid, uniform stroke weight and generous interior counters. Curves are built from broad circular forms, while terminals and joins stay clean and uncomplicated, producing a dense, high-impact texture. Uppercase shapes read compact and stable, with simplified, geometric construction; lowercase maintains similarly chunky proportions with clear bowls and short, sturdy arms. Numerals are wide and weighty, with smooth curves and minimal detail, matching the letterforms closely for consistent color.
Best suited to headlines, posters, and prominent UI or editorial callouts where maximum impact and quick readability are needed. It also works well for branding and packaging that benefits from a sturdy, contemporary sans with rounded, approachable shapes.
The overall tone is bold and assured with a friendly, approachable edge. Its rounded geometry and thick forms feel contemporary and practical rather than formal, giving text an energetic, no-nonsense presence.
The design appears intended to deliver a highly legible, contemporary sans-serif with strong presence and simple geometric construction. It prioritizes clarity, consistency, and visual punch for attention-grabbing typography.
At display sizes the letterforms create a strong, even typographic color and hold their shape well in tight settings. The design leans on clear silhouettes and ample counters to keep common forms distinguishable despite the heavy weight.