Sans Normal Amriv 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Colville' by Canada Type, 'Famiar' by Mans Greback, 'Roihu' by Melvastype, 'Arthura' by Seniors Studio, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui text, signage, headlines, branding, packaging, modern, friendly, clean, confident, utilitarian, versatility, clarity, modernity, approachability, rounded, geometric, compact, even, solid.
A sturdy sans with rounded, geometric construction and largely uniform stroke thickness. Curves are smooth and full, with circular counters and a compact, efficient rhythm; terminals are generally straight and clean, keeping the forms crisp despite their softness. Proportions feel balanced and workmanlike, with clear apertures and simplified joins that maintain consistency across letters and numerals.
This font suits UI labels and product interfaces where clarity and steadiness are important, as well as signage and wayfinding that benefits from simple, high-contrast letterforms. It also works well for contemporary branding and packaging that wants a friendly geometric voice, and for short-to-medium headlines where its compact rhythm stays tight and controlled.
The overall tone is modern and approachable, with a practical, no-nonsense confidence. Its rounded geometry gives it a friendly edge while staying neutral enough for everyday interface and brand use.
The design appears intended as a versatile, contemporary workhorse: geometric and rounded for approachability, with simplified, consistent shapes for reliable readability across sizes and contexts.
The figures read clearly and share the same solid, geometric logic as the letters, supporting a consistent texture in mixed alphanumeric settings. In paragraph-style samples the word shapes remain stable and even, producing a strong, contemporary typographic color.