Sans Normal Asmov 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun (names referenced only for comparison).
Keywords: ui text, body text, editorial, product design, signage, modern, clean, neutral, friendly, pragmatic, readability, versatility, neutral branding, digital clarity, rounded, open apertures, humanist, soft terminals, balanced.
A clean, rounded sans with smooth curves and a restrained, even stroke. Forms lean slightly humanist in their construction, with open apertures and gently softened joins that keep counters clear at text sizes. Proportions feel balanced rather than condensed, and spacing reads steady and calm, supporting an even typographic color across both capitals and lowercase. Numerals follow the same straightforward, legible approach with simple shapes and minimal quirks.
Works well for interface typography, product experiences, and general brand systems that need a calm, modern sans. Its open counters and steady spacing also suit editorial body copy, short-form reading, and clear informational layouts such as signage or wayfinding where neutral legibility is a priority.
The overall tone is modern and neutral, with a friendly softness coming from the rounded geometry. It feels professional and unobtrusive, aiming for clarity rather than personality-driven display impact.
The design appears intended as a versatile workhorse sans: contemporary, approachable, and optimized for clarity across headings and paragraphs. Its rounded construction and low-friction shapes prioritize readability and a broadly compatible tone in everyday communication.
Capitals maintain a straightforward, contemporary structure, while lowercase shapes stay open and readable in continuous text. The sample paragraph shows consistent rhythm and stable word shapes, suggesting it is tuned for general-purpose reading rather than high-contrast or decorative expression.