Sans Normal Nugiv 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Matt' and 'Nexa' by Fontfabric and 'Pluto Sans' by HVD Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, branding voice, soft corners, rounded, blocky, compact counters, high impact.
A heavy, rounded sans with compact interior counters and softly eased corners that keep the dense weight from feeling harsh. Curves are built from broad, even arcs, while terminals and joins show subtle squaring that adds a sturdy, block-like rhythm. Uppercase forms are wide and stable, with generous bowls in letters like B, P, and R, and a clear, open C and G. The lowercase is similarly robust, with a single-storey a and g, a short-armed r, and simplified shapes that prioritize solid silhouettes over fine detail. Numerals follow the same chunky construction, producing strong, easily recognized figures at display sizes.
This font is well suited to headlines, posters, and prominent UI or editorial callouts where high visual weight is an advantage. It can work effectively for branding and packaging that needs a friendly, durable presence, and for signage where bold, simple shapes help maintain recognition at a glance.
The tone is bold and approachable, with a friendly softness that reads as modern-retro rather than severe. Its thick, rounded shapes project confidence and warmth, making it feel energetic and slightly playful while still straightforward and legible.
The design appears intended as an impact-oriented rounded sans that balances strong, wide silhouettes with softened edges for approachability. It aims to deliver immediate presence in display settings while keeping forms familiar and easy to parse.
The overall rhythm is driven by large bowls and tight apertures, which boosts impact in headlines but can make dense text blocks feel heavy at smaller sizes. Diacritics aren’t shown; the sample emphasizes strong caps, chunky lowercase, and clear numerals in a consistent, no-nonsense style.