Sans Superellipse Firum 1 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Millenium Pro Italic' by TypoStudio Pro (names referenced only for comparison).
Keywords: headlines, branding, sportswear, ui display, posters, futuristic, sporty, techy, dynamic, confident, speed, modernity, impact, precision, display, square-rounded, oblique, extended, streamlined, geometric.
A square-rounded sans with a strong oblique slant and extended proportions. Strokes are uniform and heavy, with rounded-rectangle bowls and softened corners that keep the shapes smooth rather than sharp. Curves resolve into flat-ish terminals and broad radii, giving counters a superelliptical feel; the rhythm reads wide and steady, with open apertures and compact joins that stay clean at bold weights. Numerals follow the same softened, engineered geometry, emphasizing wide silhouettes and sturdy forms.
Best suited to headlines, short calls-to-action, and logo or wordmark work where the wide, slanted geometry can project energy and modernity. It also works well for UI or dashboard-style display text, packaging, and event graphics where a streamlined, technical voice is desired.
The overall tone feels fast, modern, and performance-oriented—more "engineered" than friendly. Its slant and broad stance suggest motion and speed, lending a sleek, tech-forward character that fits contemporary digital and automotive-adjacent aesthetics.
Likely designed to deliver a contemporary, speed-inflected sans that feels robust and precise, using rounded-rectangle geometry to stay legible while projecting a sleek, high-performance attitude.
Letterforms favor rounded corners and rectangular logic throughout, creating a consistent, modular texture in both caps and lowercase. The italic construction appears built into the design rather than simply slanted, with many forms showing purposeful, aerodynamic shaping and stable spacing in display sizes.