Sans Superellipse Firum 9 is a bold, very wide, low contrast, italic, normal x-height font visually similar to 'Kabyta' by Agny Hasya Studio, 'Ambatah' by Differentialtype, 'Syd' by Haiku Monkey, 'Tactic Round' by Miller Type Foundry, 'Gemsbuck 01' and 'Gemsbuck Pro' by Studio Fat Cat, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, product branding, ui headings, sporty, futuristic, technical, dynamic, assertive, speed cue, modern branding, tech aesthetic, impact display, geometric consistency, rounded, oblique, extended, compact apertures, soft corners.
A heavy, forward-slanted sans with extended proportions and a superelliptical construction. Strokes are monolinear and fully filled, with rounded-rectangle curves and softened corners that keep counters smooth and rectangular rather than circular. Terminals are mostly blunt and squared-off, and many joins and diagonals are sharpened into wedge-like cuts, creating a fast, engineered rhythm. The lowercase follows the same geometric logic with rounded bowls and short, sturdy arms; counters tend toward tight apertures, emphasizing density and impact.
This style is well suited to sports branding, automotive or tech identities, gaming titles, and high-impact headlines where motion and strength are desirable. It can also work for UI headings or signage-like applications when a wide, oblique, geometric voice is needed, especially at medium to large sizes.
The overall tone reads as speedy and performance-oriented, combining softened geometry with aggressive angles for a contemporary, tech-forward feel. It suggests motion and efficiency—more "trackside" and "interface" than casual or literary.
The design appears intended to deliver a modern, high-energy display sans built from rounded-rectangle geometry, pairing soft corners with angled cuts to convey speed and precision. It prioritizes a consistent, engineered silhouette that holds up in bold, attention-grabbing settings.
The forward slant and wide stance produce a strong horizontal flow in text, while the superellipse-based curves maintain consistency across rounds and corners. Numerals and capitals appear designed for punchy display use, with shapes that prioritize silhouette clarity and a cohesive, machined look.