Sans Normal Okdaw 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir', 'Avenir Arabic', 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Janna' by Linotype (names referenced only for comparison).
Keywords: headlines, ui labels, branding, posters, signage, modern, neutral, friendly, clean, confident, clarity, versatility, approachability, modernity, rounded, geometric, even, open, sturdy.
A robust sans with rounded, geometric construction and smooth, continuous curves. Strokes are consistently thick with minimal modulation, and terminals are clean and mostly straight, producing a stable, contemporary texture. Counters are generous and open, with circular and near-circular bowls (notably in O, o, and 8) and straightforward, uncluttered joins. Uppercase forms read solid and compact, while the lowercase maintains simple, single-storey shapes and clear silhouettes, keeping the overall rhythm even and highly legible at display and text sizes.
Works well for headlines and short to medium-length copy where strong presence and easy scanning are needed. The even rhythm and open counters suit UI labels, navigation, and product surfaces, while the rounded geometry makes it effective for branding, posters, and clear signage.
The tone is modern and approachable, balancing friendliness from the rounded forms with a confident, no-nonsense weight. It feels practical and direct rather than decorative, with a calm, contemporary voice suited to everyday communication.
The font appears designed to deliver a contemporary, highly legible sans that stays friendly without losing authority. Its geometric curves and consistent stroke weight suggest an intent to be versatile across editorial, digital, and brand contexts.
The design emphasizes clarity through wide apertures and simple internal shapes, helping letters stay distinct in dense settings. Numerals match the letterforms in roundness and weight, giving mixed alphanumeric content a cohesive look.