Sans Normal Okrim 10 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Carmen Sans' by StudioJASO (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, confident, clean, approachable, approachability, impact, clarity, modernity, simplicity, rounded, geometric, soft corners, sturdy, high legibility.
A heavy, rounded sans with broad proportions and smooth, circular construction. Strokes are consistently thick with minimal modulation, producing a solid, even color in text. Terminals are clean and mostly blunt, while curves are generously rounded, giving counters and bowls an open, legible feel. Lowercase forms lean toward single‑storey simplicity (notably the a and g), and the overall rhythm is steady and uncluttered, with straightforward joins and clear apertures.
Best suited for branding, packaging, posters, and signage where a friendly but confident voice is needed. Its broad shapes and even stroke weight also make it effective for UI labels and marketing copy at larger sizes, especially when clarity and impact are priorities.
The tone is contemporary and friendly, balancing a soft, welcoming roundness with an assertive, headline-ready presence. It feels dependable and approachable rather than technical, with a playful warmth that still reads as professional.
The design appears intended to deliver a modern, approachable geometric feel with strong visual impact. By combining rounded construction with sturdy strokes and open counters, it aims to stay highly legible while projecting a warm, contemporary personality.
The numerals match the letterforms’ round, sturdy construction, and the punctuation/dots appear bold and prominent at display sizes. In the sample text, the font maintains a strong, uniform texture and clear word shapes, supporting fast scanning in short to medium passages.