Sans Normal Tylow 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Epoca Classic' and 'Epoca Pro' by Hoftype, 'Big Vesta' by Linotype, 'Mentor Sans' by Monotype, 'Interval Next' by Mostardesign, 'Organic Pro' by Positype, 'Regan' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, confident, playful, retro, sturdy, display impact, approachability, brand voice, readable boldness, soft corners, rounded forms, bulbous, compact, chunky.
A heavy, compact sans with generously rounded bowls and softened corners that keep the dense weight from feeling harsh. Strokes are broadly even with subtle shaping at joins and terminals, producing a smooth, slightly “swollen” silhouette in curves like C, O, and S. Counters are relatively tight and apertures lean toward closed, giving the face a solid, poster-like color while maintaining clear letterforms. The lowercase shows single-storey a and g and a sturdy, vertical rhythm, while the figures are thick, simple, and highly legible at display sizes.
This font performs best in headlines, posters, signage, and bold brand marks where its dense weight and rounded geometry can deliver impact. It also fits packaging and promotional graphics that benefit from a friendly, confident voice, and it can work for short, large-size UI labels or callouts when ample spacing is available.
The overall tone is bold and approachable, with a cheerful, slightly retro feel. Its rounded massing reads confident and friendly rather than technical, making it well-suited to upbeat, consumer-facing typography.
The design appears intended to provide maximum visual punch while staying warm and approachable through rounded construction and compact, sturdy letterforms. It prioritizes strong presence and straightforward readability in display settings over delicate detail.
The design relies on broad curves and compact spacing, so it tends to create strong word-shapes and a continuous dark texture in paragraphs. In the sample text, it holds together best when given comfortable line spacing and is used at sizes where the tight counters can open up visually.