Sans Normal Osgul 10 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Neue Frutiger', 'Neue Frutiger Arabic', 'Neue Frutiger Cyrillic', 'Neue Frutiger Devanagari', 'Neue Frutiger Georgian', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, impact, clarity, modernity, brand presence, geometric, monolinear, compact, clean, rounded.
A heavy, geometric sans with broad proportions and clean, mostly monolinear strokes. Counters are open and largely circular or oval, giving letters like O, C, and G a smooth, even rhythm. Terminals are predominantly straight-cut with minimal tapering, while select joins and curves (notably in S and a) introduce gentle rounding that softens the overall mass. The lowercase uses single-storey forms (a, g) and sturdy verticals, producing a compact, high-impact texture in setting, and the numerals follow the same simplified, robust construction for consistent color.
Well suited to headlines, posters, and brand marks where maximum impact and quick legibility are needed. It also fits packaging and signage applications that benefit from bold, simple shapes and a stable, even typographic color.
The overall tone is assertive and contemporary, with a friendly, approachable edge from its rounded geometry. Its dense weight and broad stance feel energetic and attention-forward, making text look confident and uncomplicated rather than delicate or formal.
Likely intended as a high-impact geometric sans for modern display typography, prioritizing strong presence, straightforward letterforms, and consistent rhythm across uppercase, lowercase, and figures.
Spacing appears generous enough to keep heavy letters from clogging, helping maintain clarity at display sizes. The design favors simple, recognizable silhouettes and strong stroke continuity, which keeps long lines of text visually steady and uniform.