Serif Contrasted Itha 9 is a regular weight, narrow, very high contrast, upright, normal x-height font.
Keywords: headlines, magazines, branding, posters, packaging, fashion, editorial, luxury, dramatic, refined, luxury display, editorial voice, headline impact, modern classic, hairline, crisp, elegant, sculptural, statuesque.
A high-contrast serif with razor-thin hairlines and strong, vertical main strokes, producing a crisp, shimmering texture at display sizes. Serifs are sharp and minimally bracketed, with tapered terminals and a pronounced vertical stress that reads in the curves of O/C and the bowls of B/P/R. Proportions are tall and relatively condensed, with generous internal counters and ample whitespace that helps the delicate details stay legible. The overall rhythm alternates between bold stems and filament-like connections, giving letters a sleek, chiselled silhouette.
Best suited for headlines, mastheads, pull quotes, and logotypes where the dramatic contrast can be appreciated. It also fits luxury branding systems—beauty, jewelry, fragrance, and premium hospitality—especially in large sizes on high-quality print or high-resolution screens. For long passages, it will be most successful when set with comfortable size, leading, and contrast-friendly production conditions.
The font conveys a polished, fashion-forward tone—cool, poised, and intentionally dramatic. Its sparkling contrast and narrow stance feel premium and ceremonial, suggesting luxury packaging, glossy editorial, and high-end branding. The mood is more formal than friendly, with an emphasis on refinement and visual tension.
The design appears aimed at delivering a contemporary take on modern high-contrast serif traditions: tall, refined forms, sharp serifs, and an intentionally elegant, high-fashion cadence. It prioritizes visual sophistication and impact, using extreme stroke modulation to create a distinctive, upscale voice.
In text settings, the hairlines and joins become a defining feature; spacing appears carefully balanced to avoid clogging despite the thin strokes. Numerals follow the same contrast-driven logic, pairing sturdy verticals with delicate curves, which reinforces a cohesive, display-oriented character across letters and figures.