Sans Normal Bydis 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: ui text, body text, signage, infographics, presentations, neutral, modern, clean, friendly, functional, legibility, versatility, neutrality, clarity, utility, geometric, rounded, open, unadorned, even.
A straightforward sans with largely geometric construction and gently rounded curves. Strokes are even and consistent, with smooth joins and minimal modulation, producing a calm, uniform texture in text. Counters are open and circular forms (C, O, Q, e) read cleanly, while straight-sided letters (E, F, H, I, L, T) keep crisp, uncluttered silhouettes. The lowercase shows simple, single-storey forms for a and g, compact terminals, and overall balanced spacing that supports continuous reading.
Well-suited to interface labels, product copy, and general-purpose body text where clarity matters. The clean shapes and open counters also make it a solid choice for signage, dashboards, charts, and slide decks at a range of sizes.
The overall tone is neutral and contemporary, leaning more practical than expressive. Its rounded geometry and open counters make it feel approachable and calm, without calling attention to itself.
The design appears intended as a reliable, general-purpose sans that prioritizes legibility and a steady typographic color. Its restrained geometry suggests a focus on versatility across digital and print contexts rather than a niche display role.
Numerals are clear and conventional, with rounded bowls and straightforward diagonals that match the letterforms. The design maintains a consistent rhythm between uppercase and lowercase, and the punctuation and dots appear simple and unobtrusive in running text.