Sans Normal Ommaw 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Glober' by Fontfabric, 'FS Matthew' by Fontsmith, 'Engrez' by Indian Type Foundry, 'Niva' by PeGGO Fonts, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, confident, approachable, playful, approachability, impact, clarity, modern branding, rounded, soft corners, geometric, compact, high impact.
A heavy, rounded sans with smooth curves and softened joins that keep the texture even at large sizes. Letterforms lean toward geometric construction with broad bowls, open apertures, and simplified terminals; corners are subtly eased rather than sharp. Proportions feel compact and sturdy, with generous counters in letters like O, P, and R that prevent the weight from clogging. Numerals are similarly robust and simple, matching the overall blocky-yet-rounded rhythm.
Best suited to headlines, display sizes, and short supporting text where impact and clarity are needed. It works well for branding systems, packaging, and signage that benefit from a friendly but forceful presence, and can also serve as a strong UI or marketing type for prominent labels and calls to action.
The overall tone is upbeat and approachable, with a friendly warmth that still reads as assertive. Its rounded geometry and sturdy silhouettes give it a contemporary, easygoing personality suited to energetic messaging without feeling decorative.
The design appears aimed at delivering maximum legibility and punch through simplified, rounded forms and consistent, sturdy construction. It prioritizes a welcoming, contemporary feel while maintaining the solidity needed for prominent display use.
The lowercase shows a single-storey a and g, reinforcing an informal, contemporary voice. Strokes remain consistent and the shapes stay very stable across the alphabet, producing a strong, even typographic color in text and especially in short lines.