Sans Superellipse Gubab 11 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Foro Sans' and 'Qubo' by Hoftype and 'Noli' and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, wayfinding, modern, confident, friendly, technical, clean, brand impact, display clarity, soft geometry, modern utility, geometric, rounded, compact, sturdy, blocky.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and consistently low stroke modulation. Curves are broad and smooth, counters are open and softly squared, and terminals are cleanly cut with minimal optical fuss. Proportions read slightly expanded horizontally, with sturdy verticals and a compact, efficient rhythm in text. Numerals and capitals follow the same squared-round logic, producing a cohesive, high-impact texture.
Best suited for headlines, branding, and poster typography where its broad, rounded geometry can carry visual weight. It also fits packaging and signage/wayfinding applications that benefit from high contrast against the background through mass and open counters. In longer passages it remains readable, but its strong presence makes it more naturally a display and UI-title workhorse than a quiet text face.
The overall tone is contemporary and assertive while staying approachable due to the softened corners and generous counters. It suggests a utilitarian, product-forward voice—confident and direct rather than delicate or expressive. The wide, solid shapes give it a stable, dependable feel in headlines and interface contexts.
The design appears intended to deliver a contemporary geometric voice with softened, superelliptical forms—balancing impact with friendliness. Its consistent construction and sturdy shapes point to an aim of reliable legibility and strong silhouette performance in prominent, brand-facing settings.
Distinctive superelliptical bowls and rounded interior corners create a consistent “soft geometry” across uppercase, lowercase, and figures. Diagonals and joins are simplified and sturdy, keeping word shapes strong at larger sizes and preserving clarity in dense, bold text settings.