Sans Normal Adgom 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'DX Rigraf' by Dirtyline Studio; 'Belle Sans' by Park Street Studio; 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype; and 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, modern, confident, forward-leaning, impact, speed, modern branding, attention, geometric, oblique, clean, sturdy, compact apertures.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Curves are clean and largely geometric, while terminals are mostly blunt with subtly angled cuts that reinforce the forward slant. Counters are compact and the joins feel sturdy, giving the letterforms a dense, energetic color on the page. Numerals and capitals share the same robust, streamlined construction, maintaining a consistent rhythm across mixed settings.
Best suited to headlines, short paragraphs, and display typography where impact and motion are desirable. It works well for sports and performance branding, promotional layouts, packaging callouts, and bold signage where the forward slant can add urgency without relying on decorative details.
The overall tone is fast, assertive, and contemporary—suited to messaging that wants to feel active and decisive. Its slanted stance and weight read as energetic and purposeful, while the simplified shapes keep it firmly in a modern, no-nonsense register.
The design appears intended to deliver a strong, contemporary sans voice with built-in dynamism from an oblique stance and wide set. Its consistent, geometric construction suggests a focus on clarity and punch in display contexts rather than delicate text nuance.
The oblique angle is strong enough to be a defining characteristic, especially in long lines of text. Round letters stay stable rather than calligraphic, and diagonals (like in A, V, W, X, Y) contribute a crisp, engineered feel.