Sans Normal Kidih 1 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'HT Arcadia Grotesk Expanded' by Hype Type, 'Classic Grotesque' by Monotype, 'NeoGram' by The Northern Block, 'Body' by Zetafonts, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, modern, confident, friendly, emphasis, momentum, modernize, display clarity, approachability, rounded, slanted, compact joins, open counters, high legibility.
A heavy, slanted sans with rounded construction and smooth, continuous curves. Strokes are robust and largely uniform, with subtly tapered terminals that keep the forms crisp rather than blunt. The proportions feel broad and stable, while generous counters and open apertures (notably in letters like C, S, and e) maintain clarity at display sizes. Numerals are similarly sturdy and rounded, with a clean, contemporary rhythm across the set.
Best suited for headlines and short to medium-length display text where strong emphasis is needed—such as posters, signage, packaging, and brand marks. It can also work for punchy subheads and callouts in editorial or digital layouts where a fast, modern tone is desired.
The overall tone is energetic and forward-leaning, projecting motion, confidence, and a contemporary sensibility. Its bold presence and friendly roundness create an approachable impact that reads as sporty and promotional without feeling overly aggressive.
The design appears intended to deliver high-impact readability with a modern, kinetic feel, combining rounded geometry with a consistent slant to suggest speed and momentum. It aims for versatility in display contexts, balancing friendliness with a confident, promotional weight.
The italic angle is consistent across uppercase, lowercase, and figures, giving lines of text a unified, flowing texture. Round characters (O, Q, 0) stay smooth and even, while diagonals (V, W, X, Y, Z) are emphatic and help reinforce the font’s dynamic voice.